Fueling Freecash’s Growth: How Apptivate Delivered 5M+ Views in Just 30 Days

When Freecash wanted to scale fast, they turned to Apptivate. Instead of chasing short-term clicks, we focused on what actually moves the needle: authentic creators content with real pull.

Challenge: Scaling Creatively in a Noisy Space

Freecash needed growth — fast. But not at any cost. The task: generate installs, keep CPAs low, and stay true to the brand. In a market flooded with recycled ads and low-quality traffic, we had to cut through with content that actually resonates.

Solution: Creator-Led UGC with Real Conversion Power

Apptivate activated a curated roster of creators across TikTok and Instagram — each selected for their niche relevance and trust factor.

Their brief: create raw, attention-grabbing content that doesn’t feel like an ad. We combined native storytelling with sharp hooks and built-in app showcases to drive engaged traffic into the Freecash funnel.

The Payoff: Views, Installs, and Long-Term Assets

• ✅ 5M+ views in 30 days across key social platforms.
• ✅ Creator mix from DACH, UK, and US — perfectly aligned to target audiences.
• ✅ 180% better ROAS than previous paid UA campaigns.
• ✅ High-performing videos now used as evergreen paid assets.