From 0 to Top 10: Wipy's Breakthrough with 1M+ Viral Views
For any new app, launching in the App Store is a massive challenge. Wipy — a swipe-to-clean photo organizer — didn’t just survive launch week. It took off. Within just 1 week, it broke into the Top 10. The reason? A creator-powered strategy by Apptivate that turned photo decluttering into a viral moment.
Top 10
App Store Ranking in Launch Week
1M+
Organic Views Across Social Media
Challenge: Standing Out in a Crowded App Market
The mobile app landscape is fierce. Wipy needed a way to gain traction, fast — without burning tens of thousands on traditional paid ads. The goal was clear: generate momentum through creators and land in the algorithm’s spotlight.
Solution: Creator Seeding + Viral-Ready Formats
Apptivate tapped into dozens of micro and mid-sized creators with engaged communities. Instead of spending big on a few faces, we built a scalable seeding strategy.
The campaign format was designed to go viral: a simple “Before / After Wipy” trend that users could easily recreate. This sparked a wave of UGC, turning paid posts into a movement.
Results: Top Charts in 1 Week
✅ Top 10 ranking in the German App Store within 1 week of launch.
✅ 1M+ organic views across TikTok and Instagram within a week.
✅ 100+ user-generated videos, massively expanding organic reach.
✅ Effective CPI 64% below industry average due to viral mechanics.
„We launched with no hype, no prebuilt audience — and yet we trended within 1 week. Apptivate didn’t just run a campaign. They engineered virality by activating the right creators.“
